Gloria Rodríguez Mendoza is the owner of 3 Rodriguez Landscaping, located in Little Rock, Arkansas. Gloria was born in Arkansas and grew up in Michoacán, Mexico. Joined by her husband Juan Carlos Rodríguez Mendoza and brothers-in-law Darío Rodríguez Mendoza and Giovani Rodríguez, the family has 10 years of experience in maintaining gardens and green spaces.
Juan Carlos, Darío, and Giovani were born in Guanajuato, Mexico. The three brothers worked alongside their father ever since their early childhoods, as young as 8 years old. Since their arrival in the United States, the hard work they have done in various fields, including the landscaping and restaurant industries, has made them realize that they have the potential, talent, experience, and motivation to enter the world of entrepreneurship and open their own business.
Gloria and her team decided to take a step forward in January, requesting help from the Arkansas Small Business and Technology Development Center (ASBTDC) and the Arkansas Business Navigator (ABN) program. ABN Navigator Specialist Tania Martínez Chávez began giving free bilingual consultations to help the Rodríguezes start the registration process and begin their business operations.
Gloria received assistance with licenses, permits, budgets, value propositions, marketing strategies, market analysis, and financial projections, as well as securing access to capital from financial institutions. With guidance from ABN, the family was able to open 3 Rodriguez Landscaping LLC in April, positioning itself in the Little Rock and Hot Springs areas.
“We all agree to have respect and trust at all times and seek the best solution to problems since we share the same objectives as a company and as a family,” Gloria said. “We want to show our community that when you dream big and want to have your own company, if you work hard, everything is possible, just think and look for positive things and people.”